Miss Kerala is a beauty pageant with a difference and presents to the rest of the world, not merely the talent and confidence of the youth of Kerala but the beauty of Kerala itself.
The pageant symbolizes the transformation of the women of Kerala For centuries they have been hardworking housewife in dark, smoky kitchens. This pageant personifies the newly discovered freedom of expression and talent .
Since 1999 onwards, Miss Kerala has been the glamor event Kerala looks forward to. In 2002 the Miss Kerala contest even took place in
The objective of the contest is no longer to look for only the most beautiful and talented person, but also to look for the one person who could be the ambassador for the Malayalees.
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